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 Essay regarding Strategic Administration Report


This entirely refers to the two adherents without to whom this project would not include gained the perfection and style which it now has. 1st and the most important we are grateful to Luminous Allah (S. W. T), the most thoughtful and merciful, whose benefits and support were always there for us in making our statement a successful a single and the level of that success is considerable in terms of quality and its specific features.

Today, we would like to thank our teacher Friend Faisal Qureshi, the second tagtail, for featuring us with all the pleasure of the cordial and supportive work environment that we had experienced in the period span of our report. We could thankful for his quality educating, cooperation, advice, constructive criticism and useful suggestion through the entire course.

Particular acknowledgement to our Parents for his or her love, benefits and kind support throughout the amount of our studies and further.

Thanking again the Almighty Thor and the Teacher.


Sir Faisal Qureshi

IQRA University,

Defence Grounds, Karachi.

18th December, 2014

Subject: Notification of Transmittal

Respected Friend,

With thanks respect and since per your instructions we certainly have prepared this report. 2 weeks . complete group effort, by which we prepared a report intended for analyzing the strategic techniques of Dawlance Pvt. Limited. This incorporate effort empowered us to complete this kind of report. Kindly accept the report and that we hope you will find it suitable.

Thanking you.

Table of Contents

Vision statement: 7

Mission Declaration: 7

Product Portfolio8

Strategy of Dawlance & Challenges: 9


Financial: 12

Legal and Environmental: 13

Swot Analysis of Dawlance13



Opportunities: 14


BCG Matrix of Dawlance: 15

Marketplace position of dawlance16




Dawlance Stage towards Gobalization: 18





Dawlance was established in 1980 & now is one of the main manufacturers of electronic kitchen appliances in Pakistan. Initially they started business with refrigerator manufacturing & later lengthen their product line to profound freezer, washing machine, microwave oven & air conditioner. While using continuous improvement & advancement, Dawlance provides achieved its position in Pakistan market. The organization provides trustworthy & trustworthy products in reasonable priced towards the customers & enhances their quality of life. Present market share of Dawlance system is: refrigerators 65%, washing machines 35%, microwave oven 40%, deep freezer 45% & air conditioner 20%. As Dawlance has a dominant & significant market share in Pakistan, it gives you its buyer the benefits of contemporary lifestyle & world class innovative products, unmatched nationwide customer service, a vast dealer network & after sales-service throughout the nation. Dawlance provides maintained top quality standards & can proudly state to be the first Pakistani Company honored the ISTO 9001, INTERNATIONALE ORGANISATION FUR STANDARDISIERUNG 14001, & OHSAS 18001. Dawlance as well exports kitchen appliances to countries like Ceylon (veraltet), Bangladesh, Saudi Arabia as well as a few Central Hard anodized cookware & Photography equipment countries.

Indutry Mechanics

The home equipment industry is definitely rapidly growing sector of Pakistan. Pakistan's gadgets market that has been worth 2 billion buck in 2012 has become growing simply by an annualized average of 13. 3% which will cause approximately 3. 3 billion dollars dollars simply by 2016. The role of procurement is very important because item engages with many technical main materials that have to appropriate for each other and high cost can be involved. Snapshot of Sector Analysis in 2012

Market Size

USD 2 Billion in 2012

Marketplace Players

Dawlance, Haier, LG, Mitsubishi, Countrywide, Orient, Panasonic, Pel, Phillips, Samsung, Fiat and Waves

Social Environment:

Persons become more price conscious.

Persons like energy savers like products divides.


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